Start preparing from now your business for the new coming up cookieless era and get around new modern web browser restrictions. We help you run a seamless server side tracking setup with Google Tag Manager.
Start preparing from now your business for the new coming up cookieless era and get around new modern web browser restrictions. We help you run a seamless server side tracking setup with Google Tag Manager.
Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container
However, with the rising awareness of user privacy and browser clients offering more functionalities to safeguard it, digital marketers realizing the implications of it on their data, and insights. The efforts to prevent 3rd party data from being misused have forced Google to offer a server-side solution for their Google Tag Manager product.
Google Tag Manager Server Side will solve many issues, and at the same time give you unprecedented control over the data. With Google Tag Manager Server Side, the data created by a user is no longer sent directly to various marketing vendors such as Facebook, Adform, or even Google. Every data element collected on your company website will be sent to a server-side endpoint that you control.
The end of third-party cookies and the growing use of AdBlockers make it difficult to track users on your site, limiting your ability to optimize multi-touch attribution and drive data.
Not adapting your tracking strategy can lead to a loss of visibility and a decrease in the performance of your site. The server-side is the solution to circumvent these obstacles.
Here are the key stages of the project:
StarLuxe is a leading provider of Google Tag Manager Server-side activation services, assisting numerous clients in seamlessly transitioning to this solution. Our expertise lies in maximizing the benefits of this platform, empowering you to enhance your website's performance and effectively harness data for your business needs.
